Calvin Ayre & BodogBrand.com Acquire Slots.com For Over Five and Half Million Dollars

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June 1, 2010

Calvin Ayre is at it once again this time acquiring Slots.com, the second most powerful generic gaming domain. It was purchased at a Snapnames.com online auction by BodogBrand.com for more than $5.5 Million. The largest sum of money paid for a domain in 2010 and one of the top 10 ever.

Calvin Ayre, founder of the Bodog brand stated: "The internet really has changed how we do business - I sat on a bar stool in London's L'Atelier restaurant bidding millions for one of the biggest gaming domains in the world!"

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He added: "After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker, just look at the amount of space a casino devotes to slots over poker, added to which its simple to spell and easy to remember. Slots.com will work for us on a number of levels, not least, in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler." More online gaming news!

BodogBrand.com is the owner and licensor of "Bodog" - the biggest online entertainment and gambling brand in the world. The twist being BodogBrand.com will license Slots.com to selected online gaming operators in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide. In the interim period all Bodog branded properties (Bodog.com, bodog.co.uk, bodog.ca and bodog88.com) will use it to drive traffic to their casinos and poker offerings.

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Facts & Figures

* Slots earn Worldwide more net win and gross revenue than any other casino game in the world
* 35,100,000 search results in Google for Keyword: "Slots" (Source: Google.com Search)
* 6,120,000 Google Global Monthly Searches for Keyword: "Slots" (Source: Google Adwords)
* Ripe for SEO efforts. With Current Page Rank of 3 new owner has room to drastically optimize SEO for gain in search traffic
* The largest sum of money paid for a domain in 2010 and one of the top 10 ever


About BodogPoker

The Bodog licensing enterprise (www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit www.bodogbrand.com.


About Morris Mohawk Gaming Group

Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the "Bodog" brand for online gaming services in the United States and is led by Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted Canadian sportsman, First Nations leader and former Associate Director for the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk Territory of Kahnawake - part of the seven communities that make up the Mohawk Nation - just outside Montreal, Quebec, Canada, and is licensed by the Kahnawake Gaming Commission to offer gaming services from Kahnawake to users worldwide. For more information, visit www.morrismohawk.com.


Contact Information:

Morris Mohawk Gaming Group

Media Relations
pr@morrismohawk.com
http://www.morrismohawk.com

Bodog Brand

Media Relations
+44 7825 064 776
pr@bodogbrand.com
http://www.bodogbrand.com


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by Bodog PR at Poker Room on June 01, 2010


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